Case Studies

The Emerging Artist Competition (EAC) is Hitlab’s adaptation of a talent search

In partnership with major brands Hitlab executed multiple Emerging Artist Competitions where Hitlab's tools proved to be efficient and rewarding for both the brands and their consumers. Hitlab's tools empower a brand's promotion and talent search through the following:

  • The CanUSing App that makes it possible to reach a wider audience and to automatically score singers all while maximizing conversion through a fun app
  • A Talent Management System that consists of a back-end where all the CanUSing app submissions can be viewed and filtered to select the top renditions by performance score and social reach.
  • The Fanlab App that maximizes engagement by engaging and rewarding fans.

Watch the Boston Red Sox Sing your Way to Fenway Contest Video