FANLAB provides in-depth analytics to brands, empowering them to better understand fans all while rewarding fans with exciting prizes.
INNOVATION IN FAN ENGAGEMENT
THE FANLAB DISCOVERY TOOL
WHAT IS FANLAB?
Today’s participating consumer wants to be part of the process, they want to influence the decision, and they want these efforts to be noticed and rewarded. The FanLab App is designed to engage fans, to give them a voice, to involve them in the process, to make them the marketer and to ultimately reward them with things that they want and can’t get anywhere else.
Fanlab is a fan engagement platform that creates a direct link between brands in the entertainment industry and their fans in an organic and fun way. Fanlab users earn points for every action they complete in the support of their favourite brands. As fans accumulate points, they have the opportunity to use those points to make purchases and win major prizes. Creating a social game related to a brand allows stakeholders to collect and own actionable fan data with the goal of converting fans into consumers.
Fanlab empowers brands to engage supporters, gain a deeper understanding of behaviour, and subsequently increase consumption. Fanlab tracks and aggregates user data from the initial marketing campaign to the point of purchase, giving brands a true picture of the success of their campaigns and an unprecedented edge for future endeavours
WHAT IS THE EMERGING ARTIST COMPETITION?
EAC is Hitlab’s answer to the growing demand and popularity of televised singing competitions. What makes EAC unique is the fact that we bring the talent competition directly to the consumer via their mobile device, anywhere anytime. Instead of spending hundreds, if not thousands, of dollars in travel related expenses and countless hours waiting in long line-ups in the hope of being selected to enter a contest, with EAC everyone who wants to enter the competition can do so. How so? By easily downloading the Free EAC Can-U-Sing app and then submitting a cover of their favorite song for a small fee.
HITLAB held an Emerging Artist Competition in collaboration with AKON, where the Top 5 finalists got a chance to perform and open for him at his concert. The best preforming artist that night got signed to Universal.
HITLAB powered a Grammy Emerging Artist Competition in partnership with AKON, where the winners performed at an official GRAMMY event, walked the red carpet, and attended official after parties. The winner of that contest got signed to Universal.
HITLAB held an Emerging Artist Competition in partnership with the Stellar Awards, where the winners got to perform at the awards ceremony.