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HITLAB Media and WEMAKE Announce Strategic Partnership

Press Release


Paris, France / Montreal, QC, CanadaHITLAB Media, a subsidiary of Hitlab Inc. (HITLAB), pleased to announce the formal signature of a long-term co-development and co-production with the Paris based major format production company, WeMake, a division of international group Federation Entertainment.

WeMake and Hitlab Media will jointly produce and bring to the international marketplace, starting at MIP TV this coming April, their new original format whose working title is “Man vs The machine”© 2018, the “machine” being HITLAB’s patented and Patent Pending technology “CanUSing” and DNA. DNA scientifically identifies sound patterns to predict the potential success of new and undiscovered original songs.

WeMake has also partnered with Live Nation Productions in the US to develop and produce a musical talent competition and has acquired French adaptation rights to the Belgian format Taboe.

Bouchra Réjani, the president of We Make, previously spent seven years at Shine France before leaving in early 2017, said that new platforms were presenting fresh opportunities to unscripted companies

The arrival of new platforms on the unscripted market is shaking up the game for the greater benefit of creation. The race between networks and their studios and these new players is boosting the entire sector to launch new, original and cost effective formats. At WeMake, just like at Federation, we bring together the best creative talents from France and elsewhere to forge global partnerships in order to meet this demand,” said Réjani. “Our partnership with Hitlab Media is a step forward in that direction”.

WeMake has the same strategic vision as Federation – to invest heavily in creating original formats; selling these formats both in France and internationally, with particular focus on the US; and developing new formats in order to bring new life to the genre while becoming relevant for platforms,” added Breton, president of Federation Entertainment.


About Hitlab

HITLAB Inc. (www.hitlab.com) is a patented and patent-pending technology development company as well as a digital media & entertainment company that is revolutionizing the way cultural content is discovered, produced, and consumed, whose proprietary algorithms have changed numerous areas of the entertainment world. HITLAB Inc. uses its technology to engage consumers and create strong interactions between consumers and brands and has well-established national and global relationships with creative professionals, record companies, publishers, executives, producers, managers, media outlets, venues and promoters.

About Hitlab Media

HITLAB Media is the production, distribution, broadcast and marketing arm of HITLAB Inc. With its team of creative people it develops international properties for both the theatrical and broadcast media. HITLAB Media as well, structures joint ventures for SVOD broadcast in several countries. HITLAB Media also intervenes as a production services company to independent producers. Michel Zgarka, its President , clearly stated that the joint-venture with WeMake shall open international market-driven scopes to Hitlab Media global endeavours.

About WeMake

Founded in June 2017 in partnership with Federation Entertainment, WeMake develops original non-scripted programming, digital content and drama for the French and international market. WeMake also has a targeted strategy of format acquisitions and international partnerships.

Prior to launching WeMake, Bouchra Réjani was COO of Shine France from 2010 to 2017, where she was responsible for the company’s strategic and commercial development (The Voice, Prodiges, Tunnel), up until the merger with Endemol in France. Before that, she held various posts with FremantleMedia in France (Nouvelle Star, Incroyable Talent, Questions pour un Champion, la Famille en Or, etc.), rising to Managing Director. She began her media career with Fox Kids Europe in London.

About Federation Entertainment

Based both in Paris and Los Angeles, Federation Entertainment has quickly established itself as top indie European studio. Its model of development, production, distribution and marketing is at the service of premium original contents specifically designed for global marketplace. Created and launched in 2013 by president Pascal Breton, Federation is coheaded by Lionel Uzan, CEO, and by the founders David Michel (head of Cottonwood Media, the Kids company of the group), Stephane Sperry and Serge Hayat. Thierry Sorel joined the team in 2016 followed by Benoit Lacombe in 2017 as COO. Ashley Stern heads the LA office.

Federation is now expanding to non-scripted content, teaming up with WeMake. Founded in June 2017 by Bouchra Réjani (former C.O.O of Shine France), WeMake focuses on the creation and the production of original, unscripted content for all platforms, in all genres.

Federation Entertainment has established exclusive partnerships with key producers and showrunners leading to prestigious productions, such as The Bureau (40 X 52’, a coproduction TOP – The Oligarchs Productions / Federation for CANAL+ Création Originale), Marseille (16 X 52’, a Netflix Original series produced by Federation) ; Bad Banks (6 X 52’, a German financial thriller coproduced by Letterbox Filmproduktion and Iris Productions for ZDF and Arte France) ; The Twelve (10×52′), a fascinating psychological thriller produced by Eyeworks, launched at Mipcom 2018.